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This web site edgeoftheworldsf.com states the following, "Edge of the World Tours - Our Mission and guiding principles." We noticed that the webpage also stated " We create unforgettable tour experiences." It also said " Here at Edge of the World Tours our Mission is to Create Unforgettable Tour Experiences. Were San Francisco natives who love what we do and where we live, and want to show you why we love what we do and where we live having tasted some of the finest wines available, of course! And as we strive to make your visit unforgettable, the following six core values guide us." The header had wine tours as the highest ranking optimized keyword. It is followed by san francisco, bay area, and sonoma which isn't as ranked as highly as wine tours. The next words edgeoftheworldsf.com used was guided. tasting was included but might not be understood by web crawlers.